The Pop Up concept was created with one goal – to make art accessible to everyone. 

In 2021, the founders noticed an extremely high interest in buying art throughout the younger generation. However, the main buying channel was social media. Unfortunately, this brings a lot of uncertainty and risks with it. After setting up a large survey, Raphaela and Alessandra came to the conclusion that the art industry is either intimidating or just not on the radar of many young potential buyers.So the idea was born to create a modern way of distributing art. Through Pop Up events taking place around the globe, in various prime locations, the goal is to loosen up the atmosphere and connect talented upcoming artists with potential buyers.